How consumer startups found their first 1,000 users

About Launched

The average consumer downloads zero apps each month - it takes a special product to break out. I want to celebrate these successes, and figure out how they did it!

Each issue of Launched will dive into one startup (including a conversation with the founder) to answer the question: “How did you get your first 1,000 users?” I’ll get specific on the product features, viral loops, and growth hacks that played a role.

About Me

👋 Hi! I’m Olivia Moore, an investment partner at a16z with a focus on early stage consumer startups. My twin sister Justine and I run Accelerated - a community of young people in tech & VC that includes this newsletter, the Accelerated newsletter, a job board, a Slack group, and a campus ambassador program!

In the meantime, tell your friends!