Thank you so much for sharing great insights every week, Olivia!
As I'm an international founder who failed once before, I really resonated with this article!
Here's a list of my highlights that I really resonated with from this article and my notes:
>> Canva generated buzz within the design community and adjacent groups needing design help.
✍️ Note: Great. They mainly focused on right groups. Focus and prioritization matter the most.
>> To boost confidence, new users went through a “how-to” guide before entering the product.
✍️ Note: Think about the current onboarding flow. There must be a huge opportunity to improve the user activation.
>> The Facebook templates spurred referrals, as users invited their colleagues to collaborate on designs. And when they posted a slick Canva graphic on Facebook, others would ask how they made it.
Thank you so much for sharing great insights every week, Olivia!
As I'm an international founder who failed once before, I really resonated with this article!
Here's a list of my highlights that I really resonated with from this article and my notes:
>> Canva generated buzz within the design community and adjacent groups needing design help.
✍️ Note: Great. They mainly focused on right groups. Focus and prioritization matter the most.
>> To boost confidence, new users went through a “how-to” guide before entering the product.
✍️ Note: Think about the current onboarding flow. There must be a huge opportunity to improve the user activation.
>> The Facebook templates spurred referrals, as users invited their colleagues to collaborate on designs. And when they posted a slick Canva graphic on Facebook, others would ask how they made it.
✍️ Note: Use case => viral / word of mouth
Thank you again for sharing this!
Reference: https://glasp.co/#/kazuki/?p=WcFjg8But2u1IsdKa2rF